Welcome to Genesis Technologies

Tagify

Data-driven tags that boost e-commerce engagement and sales

Tagify

Technology

React and MongoDB

Roles & Responsibility

Code Implementation, Bug Fixing, Documentation

Duration

Ongoing (6+years)
A JavaScript tag-based platform enhances e-commerce website personalization, boosting conversion rates. Personalization spans Audience Segmentation, Connected Experiences, Device-Optimized Experiences, Lead Capture, Product Recommendations, Acquisition Source Messaging, Promotional Experiences, Email Remarketing, and Social Proof. Developed a Chrome Extension creating unique selectors to map data variables, enabling various site actions such as changing the environment, enabling debug mode, and opening the preview app.

01

Challenges

  • Creating common features to work on multiple websites with different 3rd party integrations.
  • Analysis and scraping of information from the front end of websites with limited access.
  • Making the features and campaigns work on all devices.
Step 01

02

Solutions

  • Analysis of Adobe Analytics and injecting Yieldify tag through it on various websites with documentation.
  • Updated the node versions of the repositories like Wildfire and Forge.
  • Providing feasibility for the tasks using ploppable features and updating the usability of ploppable and stand-alone features.
Step 02

03

Benefits to the Client

  • Enhancing the use of features and their platform for showing dynamic data on the campaigns.
  • Extended the platform mapping features like regex to be used with capture groups.
  • Enhanced the usability of many features to be used with various options on multiple sites.
Step 03

Wall of Words

Look, What client says about this project.

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